The name
அளவிலி (Alavili) is a Tamil word for the boundless: the immeasurable, the infinite.
அளவு means measure or limit. Add the negating அ, and it becomes அளவு-இலி, meaning without measure. We adopted the word as our name because it's exactly how we want to build: technology and design with nothing held back.
That same அ, the first letter of the Tamil alphabet and the first sound of our own name, is drawn directly into our mark. It isn't a decorative flourish. It's the logo's structural core.
The letter