What's included
- Discovery into what the business stands for and who it's speaking to
- Logo design and a documented identity system (color, type, spacing rules)
- A brand guidelines document your team or future vendors can follow
- Applied design for print, packaging and social, scoped to what you need
The problem this solves
A brand that starts with just a logo often ends up inconsistent once it's applied everywhere, one shade of the brand color on the sign, another on social media, a font substitution on a printed flyer because nobody had the original file. None of that is a design problem so much as a missing system problem.
How ALAVILI approaches it
Identity work starts with what the business actually stands for, not a template exercise, then produces a logo, an identity system and a guidelines document that keeps everything consistent as it's applied to new materials over time. Branding pairs naturally with a new website or an ongoing digital marketing presence, since all three should look and sound like the same business.
